Every prompt from the video, with a quick explainer and a diagram for each one. Even if you lose me in the video, you can build the whole thing from this page.
Set Claude up so it knows your business, then make content fast.
What this is: Claude builds your folders and a context file that holds who you are and how you sound. Why it matters: once Claude knows your business, everything it makes for you comes out on brand instead of generic.
Set up a clean Claude Cowork workspace for running my marketing in this folder. First, ask me three quick questions, all at once, then build: 1. What is my business or brand in one or two lines? (what I sell and who I sell to) 2. What do I want to run here? (e.g. content, social posts, email, lead gen) 3. Anything about my brand voice you should know up front? (tone, words I use, words I avoid) Then create this structure: - A root CLAUDE.md with my brand identity, what I sell, who my customer is, my brand voice, and how you should behave when you help me with marketing. Keep it SHORT and specific. Every line should change how you write for me. No filler. - A root MEMORY.md to record facts over time (offers, results, decisions, key people). Start it with a header and a one-line note on what it is for. - These folders: content/ (blogs and long-form), social/ (captions and posts), email/ (newsletters), leads/ (prospect lists and outreach), assets/ (images and videos you generate). Rules while you set this up: - Keep the CLAUDE.md tight. Specific beats long. - Do not invent folders I did not ask for. Only build what maps to what I told you. When you are done, show me the folder tree and a one-line summary of what my CLAUDE.md says so I can confirm or tweak.
Before you build a bunch of these, here is the whole idea in one picture. A skill is a set of instructions you save once. You give it a name and a trigger, and from then on Claude follows those steps every time you say the trigger. That is why everything you build next stays consistent and sounds like you, and why one skill can even run other skills.
What this is: in one pass, Claude builds four reusable skills, each learned from a real example of yours. It reads your sent emails to make an email-voice skill, and it takes a blog, a newsletter, and a LinkedIn post you give it to make a skill for each. Why it matters: because each skill learns from the real thing, everything sounds like you, and you walk away with all of them ready before you make a single piece of content.
I want you to set up my content skills all at once, in parallel, each one learned from a real example of mine. Build these four skills: 1. email-voice. Use the Gmail connector to read my last 20 to 30 SENT emails (only the ones I actually wrote, skip one-word replies and forwards) and learn my email style: tone, greetings, sign-offs, sentence length, words I use and words I avoid. Save it as a skill called "email-voice" that drafts emails in that style. Only READ my email, never send or change anything. 2. blog-post. I will paste in one of my real blog posts. Learn its structure and voice, then save a skill called "blog-post" that writes a full blog post in that style (hook, clear headings, my keyword worked in naturally, a call to action) into my content/ folder. 3. newsletter. I will paste in one of my real email newsletters. Learn its style, then save a skill called "newsletter" that writes an inbox-ready email (subject line plus two alternates, a personal opening, a tight body, one call to action, short paragraphs) into my email/ folder. 4. linkedin-post. I will paste in one of my real LinkedIn posts. Learn its style, then save a skill called "linkedin-post" that writes a post (strong hook on line one, short paragraphs, one point, a soft call to action) into my social/ folder. Ask me for the blog, newsletter, and LinkedIn examples up front, and confirm before you read my email. Work on all four in parallel so they are all ready to go. When you are done, list the four skills you saved and the trigger phrase for each.
What this is: the conductor. One skill that takes a single video and runs the blog, newsletter, and LinkedIn skills you just built, all at once. Why it matters: this is the biggest time saver in the pack. One video becomes a week of content, and because it just calls your other skills, anything you improve in them improves this too.
Now that I have my blog-post, newsletter, and linkedin-post skills, build me a skill called "content-repurposing" that runs all of them on one piece of content at once. When I trigger it, the skill should: 1. Ask me for the source: a YouTube link, a transcript, or a video file. 2. Read the source and pull out the main ideas. 3. Then run my existing skills on it, one after another, all in my brand voice: my blog-post skill for the blog, my newsletter skill for the email, and my linkedin-post skill for the LinkedIn post. 4. Save each output in its right folder (content/, email/, social/). 5. Show me a summary of everything it made and where it saved it. The whole point is that this skill does not rewrite the writing logic, it calls the skills I already built. If I add more content skills later, remind me I can plug them in here too. Build it to trigger when I say "repurpose this", "turn this video into content", or "content repurpose". When you are done, confirm the skill is saved as "content-repurposing" and show me the trigger phrases.
Make marketing visuals and video right inside Claude, no designer and no camera.
This whole chapter uses the Higgsfield plugin. Once it is connected, Claude can generate images and video for you right in the chat. I will show three of my favorite skills from it, each a different marketing use case, so you can see what is possible.
What this is: the explainer-infographic skill turns a topic or a few stats into one clean, shareable infographic image. Why it matters: infographics get saved and shared, and this makes a polished one in a minute with no design tool.
/explainer-infographic the history of the Statue of Liberty
Other ideas to try: how compound interest works, the rise of electric cars, the most popular dog breeds. It asks you a couple of quick questions, then makes the image.
What this is: the product-infographic skill turns a product link or photo into a clean listing image with labeled feature callouts. Why it matters: better listing images sell more, and this gives you Amazon-grade graphics with no designer.
/product-infographic [paste any product URL]
No link? Drop a product photo and say "turn this into a clean listing graphic with feature callouts." Works best with a real product page.
What this is: the product-to-ad skill turns a single product photo into a finished UGC-style video ad. Why it matters: short-form video is what moves product, and this makes one with no camera, no actor, and no editor.
/product-to-ad
Drop a product photo in your folder first. Then it asks who the buyer is, the vibe, and the call to action, picks an actor, writes the script, and renders the video.
Find real people to sell to and get the outreach drafted, all in Claude.
What this is: you describe your ideal customer and Claude builds a list of real companies and finds the right contacts with their info. Why it matters: this is the part most people pay tools or VAs for, and it happens right inside Claude.
Help me build a list of real leads to reach out to, using the Clay connector. STEP 1 - DEFINE WHO I AM GOING AFTER Ask me a few quick questions to lock my ideal customer: - What kind of business or person is a great fit for what I sell? - Industry, company size, location, or role that matters? - Anything that makes someone a bad fit, so we skip them? Show me a short "ideal customer" summary and let me confirm before you pull anyone. STEP 2 - BUILD A TARGET LIST Based on that, give me a list of real companies that fit. Show me the list so I can cut any that do not belong. STEP 3 - FIND AND ENRICH Once I approve the companies, use the Clay connector to find the right contacts at each one and enrich them with the info I would need to reach out (name, role, and contact details where available). Save the finished list as a file in my leads/ folder, clean and organized so I can actually use it. Tell me how many solid leads we ended up with.
What this is: Claude writes a personal first email to each lead and drops them in your Gmail as drafts. Why it matters: you get real, personalized outreach ready to send in minutes, and nothing goes out without you.
Take the lead list we just built and write first-touch outreach for each one, then put the emails in my Gmail as drafts. - Ask me what I want the message to do (book a call, get a reply, send them to a link). - For each lead, write a short, personal email that references something real about them or their company, so it does not read like a mass blast. Lead with them, not me. One clear ask at the end. Use my email-voice skill so it sounds like my real emails. - Create each one as a DRAFT in my Gmail, addressed to the lead, with a subject line. IMPORTANT: Only create drafts. Do not send anything. I will review every draft and send them myself.
Give your setup a real database so your data piles up over time, gets compared, and answers questions.
What this is: a file is fine for a one-off, but the second your data changes every day you want it somewhere it can stack up and be compared. That place is Supabase, a real database. Why it matters: the dashboard is the face, Supabase is the brain, and Claude builds and runs all of it for you. You never write a line of code.
What this is: this is the exact prompt I used to build my own YouTube tracker. Why it matters: you do not need to run this one. It is here so you can see the shape of it. Right below, you will build your own version for whatever you want to track.
Build me a YouTube performance tracker backed by my Supabase database. 1. In Supabase, create a table to store videos: channel, video title, URL, view count, published date, and whether it is mine or a competitor's. 2. Ask me for my channel and 3 to 6 competitor channels. 3. Use the Firecrawl connector to scrape the latest videos and view counts from each channel, then store them in the Supabase table. 4. Build a Live Artifact dashboard that reads from that table and shows: my recent videos and their views, my competitors' recent videos, and which topics are pulling the most views. Make it clean and sortable. You set up the table, the fetch, and every query. I should never have to write SQL. When you are done, show me the dashboard and tell me how to reopen it.
What this is: instead of copying mine, this builds a tracker for whatever you care about. Claude interviews you, then sets up the table, the scraping, and the dashboard. Why it matters: your business is not my channel, so this gives you the version that is actually useful to you.
I want to build a tracker for my business, backed by Supabase, and I want you to set it up by interviewing me first. Ask me: 1. What do I want to track over time? (for example: my content and my competitors', my social posts, my leads, my signups) 2. Who or what should you pull the data from? (competitors, channels, pages, or my own accounts) 3. What do I want to see in the dashboard? (for example: views, engagement, status, dates) Then: - Create the right table in my Supabase database for what I told you. - If it needs data from the web, like competitor content, use the Firecrawl connector to pull it in. - Build a Live Artifact dashboard that reads the table and shows what matters, clean and sortable. You handle the table, the scraping, and every query. I should never write SQL. When you are done, show me the dashboard and tell me how to reopen it.
The same setup, a Supabase table plus a dashboard, works for anything you want to track over time. Store your leads and who you have contacted (a simple CRM), your email subscribers, or every post you publish and how it did. Once Claude can store and query your data, Supabase becomes the memory behind your whole marketing setup, not just one tracker.
Tune your site so people and AI tools actually discover you, the biggest opportunity in marketing right now.
What this is: use Semrush to find the right keywords and tune your page so it ranks, including for AI search. Why it matters: a beautiful site nobody finds is wasted. This is how people actually discover you.
Using the Semrush connector, help me optimize this website to rank, including for AI search. 1. Pull keyword opportunities for my topic and audience with Semrush. 2. Check my page against those keywords and tell me what to change: title, headings, copy, and meta description. 3. Make the on-page edits to the site so it targets the right terms naturally. No keyword stuffing. 4. Give me a short list of off-page or content next steps to keep climbing. Show me what you changed and why.
What this is: a polished, genuinely useful guide you can give away in exchange for an email. Why it matters: content is not just posts. A good lead magnet turns readers into subscribers you can sell to later.
Create a lead magnet guide I can give away to capture emails. Use my brand voice. Ask me first: 1. What topic, and who is it for? 2. What do I want them to do after reading it? Then write a guide that is actually useful, not fluff: - A clear promise in the title (what they will be able to do after reading). - Real, specific steps or insights, the kind of thing people would pay for. - Short sections with headings so it is easy to read. - A soft call to action at the end that points to my offer. Lay it out cleanly and save it as a document in my content/ folder. Keep it genuinely valuable, because a weak lead magnet costs me trust.
What this is: a swipeable carousel, a cover plus content slides, from a single topic. Why it matters: carousels are some of the highest-reach content on social, and this gets you one in minutes.
Help me make an Instagram carousel about a topic I give you. Use my brand voice. 1. Ask me for the topic and the one thing I want people to take away. 2. Write a scroll-stopping cover slide (a hook in a few words). 3. Then 5 to 7 content slides, one clear idea each, short and punchy. 4. End with a call-to-action slide. Lay the slides out clearly, numbered, and save it in my social/ folder.
Tip: there is a custom carousel skill that designs the whole thing for you. It lives in my community with the rest of my skills, link below.
What this is: Claude plans a week of posts from what you made and schedules them across your accounts. Why it matters: making content is easy, posting it on time is the part people quit on. This makes it hands-off.
Help me turn the content I just made into a week of scheduled social posts using the Blotato connector. STEP 1 - PLAN THE WEEK Look at the video, images, blog, and newsletter we created. Build me a simple 7-day posting calendar: - What goes out each day and on which platform - A caption for each post, written in my brand voice- Hashtags where they help, or none where they do not, depending on the platform Show me the full calendar first so I can approve or swap things. STEP 2 - SCHEDULE IT Once I approve, use the Blotato connector to schedule each post to my connected accounts at the times we agreed. Use the images and video from my assets/ folder. Before anything goes live: - Show me exactly what will post, where, and when. - Do not schedule anything until I say go. When it is done, give me a clean summary of everything scheduled with the dates, and save the calendar as a markdown file in my social/ folder.
What this is: a live dashboard that pulls your competitors' latest content whenever you open it. Why it matters: you never start from a blank page. You can see what is working for others and react fast.
Build me a Live Artifact that tracks my competitors' recent content so I always know what they are putting out. Make it a LIVE ARTIFACT so it pulls fresh data each time I open it. First ask me: who are my 3 to 6 competitors (names, handles, or websites), and which platforms or sources I care about. Then build a dashboard that, on open, pulls each competitor's most recent content and shows for each one: the competitor, the title or hook, the format, the date, and a link. Sort newest first. Add a simple filter by competitor and a search box. Keep the design clean and scannable. When it is done, confirm it is saved as a Live Artifact and tell me how to reopen it so it refreshes.
What this is: a simple place to capture content ideas the moment they hit and organize them by platform and status. Why it matters: ideas are useless if you forget them. This is your content bank.
Build me a simple Live Artifact to capture and organize my content ideas. It should let me: - Add a new idea with a title, a one-line note, a platform tag, and a status (new, in progress, done) - See all my ideas as a clean list or board - Filter by platform and status - Edit or delete an idea Use localStorage so my ideas persist between sessions. Keep it minimal and fast. When it is done, confirm it is saved as a Live Artifact and tell me how to reopen it.
What this is: a scheduled task that emails you a short report every morning with what to react to and fresh ideas. Why it matters: it does the research for you and lands in your inbox, so staying relevant takes zero effort.
Set up a scheduled task for me. WHEN: every morning at 8:00 AM. WHAT: email me a short "content radar" report. Each run, pull my competitors' newest content from the last 24 hours and any trending topics in my niche, then send me an email with: - 3 to 5 things worth reacting to today, one line each on why - 2 or 3 fresh content ideas based on what is moving Keep it short enough to read in a minute. Confirm the task is scheduled for 8:00 AM daily and tell me where it sends.
What this is: a scheduled task that updates your database every day, so the dashboard is always current. Why it matters: you set it once and the data keeps building on its own, which is the whole point of a database.
Set up a scheduled task that keeps my YouTube tracker fresh. Every morning at 7am, have it use Firecrawl to pull the latest videos and view counts for my channel and my competitor channels, then update my Supabase table: add new videos, and refresh the numbers on the ones already there. When I open my dashboard, it should just show the updated data. Confirm the task is scheduled and tell me what it will do on each run.
What this is: the real payoff of a database. You ask Claude questions in plain English and it pulls the answer from the actual numbers. Why it matters: your tracker stops being a wall of stats and starts telling you what to do next.
Look at my YouTube tracker data in Supabase and answer me in plain English: - Which of my videos beat my channel's average views? - What topics are my competitors getting the most views on right now? - What topics are they covering that I have not made a video about yet? Pull the numbers from the table, do not guess, and give me a short, clear answer with the actual videos and view counts.
What this is: turn the data straight into video ideas. Why it matters: instead of guessing what to make next, you make the things that are already working in your niche but missing from your channel.
Using my Supabase YouTube data, find my content gaps. Compare the topics my competitors are getting views on against the topics I have already covered, then give me 5 video ideas that are working for them but missing from my channel. For each one, tell me which competitor it worked for and roughly how it performed.